Laura Eshelman
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Telling authentic brand stories through compelling digital video

At the center of any good video is quality storytelling. Whether videos are testimonials, how-tos, documentaries, promos, demos, or you name it, I’ve produced across all emerging platforms.

My experience creating content for brands is rooted in my background in nonfiction storytelling. In my work producing for networks, production companies, agencies, and publishers, I’ve worked for all types of brands and clients. My background in journalism and passion for storytelling has allowed me to tell great stories across diverse settings. That comes from having a solid creative idea and a smart plan to make it happen.

I’m currently the Executive Producer of the Washington Post Creative Group, leading a team of producers to execute high-quality videos, podcasts, multimedia, and NBDB for clients. Clients include Marriott, Purina, Zoetis, Cisco and Volvo.

Previously, I worked as a supervising producer of content marketing and development at Discovery, I led a presale and a production team to create branded content for Food Network, Travel Channel and TLC and oversaw the development of new digital shows and talent. At Discovery I’ve produced work for brands such as Land Rover, Walmart and Target.

Previously, at Mashable Studios, as the first branded video hire, I got the branded video team up to speed efficiently scaling up and down as needed and produced work for brands such as DoubleTree by HiltonWells FargoKia and Cathay Pacific.

I also produce my own podcast Kick Ass in Life where I help recent and soon-to-be grads get hired fast, be smart with money and be happier and healthier. My ebook Kick Ass in your Career and Kick Ass with your Money is now on Amazon.

Originally from Lawrence, Kansas, I crossed the border to study Convergence Journalism at the University of Missouri. After teaching English in rural Spain for a year, I moved to NYC with just a suitcase and a determination– and now I enjoy my work as a producer. In my time off, I take every opportunity to explore with my twins and toddler in tow.

I am an active member of the Producer’s Guild and WICT and is a past president of the Mizzou NYC Alumni Association. I take every opportunity to connect with the great outdoors with routine camping trips in the Catskills, hikes in the Hudson River Valley and bike rides to the beach.

I look forward to connecting with you!