Telling authentic brand stories through compelling digital video
When it comes to video, whether it be web, social, how-to, VR, 360, series, corporate, commercial, or comedy – you name it – I’ve produced it. As a senior producer of content marketing and development at Discovery, I produce branded content for HGTV, Food Network, Travel Channel and TLC and oversee development of new digital shows and talent. I also produce my own podcast Kick Ass in Life where I help recent and soon-to-be grads get hired fast, be smart with money and be happier and healthier.
Previously, I managed branded video from conception to completion at Mashable Studios in NYC for brands such as DoubleTree by Hilton, Wells Fargo, Kia and Wheat Thins. Before that, I produced video projects at RFI Studios. Past work includes producing videos for clients such as P&G, Google, Amazon, Microsoft, Spotify, PepsiCo, Hyundai, Cathay Pacific, MasterCard, Capital One, Citi, MetLife, American Greetings, Classico, McCormick, Fisher Nuts, Land Rover, Amgen, Novartis, Pfizer, and more. I’ve also produced radio segments for The Takeaway on WNYC as well as work on Food Network Challenge for High Noon Entertainment.
Originally from Lawrence, Kansas, I crossed the border to study Convergence Journalism at the University of Missouri. I moved to NYC with just a suitcase and a determination– and now I enjoy my work as a producer. In my time off, I take every opportunity to explore New York including camping, hiking and biking.
I look forward to connecting with you!
-Laura (Parkinson) Eshelman