Content executive · Creator · Storyteller
I build entertainment-first marketing for global brands and create relatable videos about parenting, work and everyday life.
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For more than 15 years, I’ve helped brands tell stories through journalism, entertainment, branded content and social-first campaigns.
Today, I lead content and emerging-media initiatives at Omnicom Media Group. Outside of work, I’m raising three boys in New Jersey and sharing the funny, chaotic and deeply relatable moments of modern family life.
Those two worlds have more in common than you might think: the best content makes people feel something.
What I do
Executive
I help brands create work that feels like entertainment rather than interruption—from social-first ideas and branded storytelling to emerging-media partnerships.
Creator
I create funny, honest videos about raising three boys, working motherhood, marriage, tennis and the everyday decisions that somehow become much more complicated with children.
Experience
My philosophy
People don’t share content because it checks every marketing box. They share it because it makes them laugh, teaches them something or makes them feel understood.
That’s what I try to build—whether it’s for one of the world’s biggest brands or a parenting video filmed in my kitchen.
Let’s connect
For brand partnerships, creative strategy, speaking opportunities and collaborations.
Get in touchContent executive, creator, and storyteller helping brands earn attention while sharing the humor of modern family life.
I build entertainment-first marketing for global brands by day and create relatable videos about parenting, work, and everyday life for hundreds of thousands of viewers.
▶ View My Work
▶ Watch My Videos
I believe the best content earns attention instead of interrupting it.
For the past 15+ years, I’ve helped brands tell stories through journalism, entertainment, branded content, and social-first campaigns. Today, I lead content and emerging media initiatives at Omnicom Media Group, partnering with brands like Amazon to create work that people actually want to watch.
Outside of work, I’m raising three boys in New Jersey and sharing the funny, chaotic moments of parenting, work, and everyday life across social media.
Turns out those worlds have more in common than you’d think.
I help brands build content that feels like culture—not advertising.
Highlights:
Explore My Portfolio
I create relatable videos about parenting, working motherhood, family life, and the wonderfully ridiculous moments that connect us all.
Topics include:
Watch My Videos
Over the course of my career I’ve had the opportunity to create work with companies including:
Amazon
Washington Post
Discovery
HGTV
Food Network
Travel Channel
Mashable
Omnicom Media Group
NBCUniversal
The same thing that makes great advertising makes great creator content.
People don’t share content because it checks every marketing box.
They share it because it makes them laugh, teaches them something, or makes them feel understood.
That’s what I try to build. Whether it’s for one of the world’s biggest brands or a parenting video filmed in my kitchen.
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