Laura Eshelman
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Video Producer, Project Manager, and Storyteller

I produce authentic brand stories through compelling, digital video to address clients’ needs

HIGHLIGHTS 
• 10 years of video production and branded content experience
• Proven experience in content conception, creative direction, development, and execution for digital platforms
• Direct productions and drive creative storytelling for branded and editorial video content
• Negotiate talent deals, manage talent relationships and direct talent on set
• Develop successful production practices including creating timelines and managing budgets ranging from $5k-800k
• Provide exceptional client service
• Experience in purpose-driven content across platforms including YouTube, Facebook, Facebook Live, Snapchat, Instagram and Instagram Stories
• Experience creating and producing a weekly podcast
• Write and create content and author of an ebook on Amazon

CLIENTS SERVED:
P&G, Google, Amazon, Microsoft, PepsiCo, Nokia, Kia, Hyundai, DoubleTree by Hilton, LinkedIn, Showtime, Cathay Pacific, MasterCard, Capital One, Citi, MetLife, American Greetings, Wheat Thins, Classico, McCormick, Land Rover, Michael J. Fox Foundation, Amgen, Novartis, Pfizer, and more.

EXPERIENCE

EXECUTIVE PRODUCER, WASHINGTON POST CREATIVE GROUP

NEW YORK, NY
SEPTEMBER 2021– PRESENT

• Lead and manage the post-sale audio, video and multimedia production team
• Produce and oversee production of audio and video projects from conception to completion to ensure the highest quality product
• Join in the pitch process in partnership with strategists, creative leads and design
• Effectively manage budgets and production timelines to ensure projects are executed on time and exceed client metrics and standards
• Leverage audience insights and data to craft creative concepts and built-if-sold solutions
• Awards: 2021:Webby Honoree + Native Advertising Gold B2C Winner for Marriott’s Regeneration of Travel project 2022: Native Advertising Award (Gold) for Cisco, Telly Award (Gold) for Volvo, Telly Award (Gold) for Zoetis, Telly Award (Silver) for Cisco, Telly Award (Silver) for Purina & Digiday Content Marketing Finalist (Visit Florida)

SUPERVISING PRODUCER, DISCOVERY, FORMERLY SCRIPPS NETWORKS INTERACTIVE

NEW YORK, NY
AUGUST 2019 – SEPTEMBER 2021

• Ideate custom ideas to respond to RFPs across Food Network, HGTV, Travel Channel and TLC and the Discovery portfolio of brands
• Collaborate across multiple teams from pre-sale to post-sale including sales, ad sales marketing, social, editorial, linear and brand creative supporting ad buys from $250k-$25M
• Manage a team to produce compelling digital videos with organic brand integrations across Food Network Digital Studios
• Produce high-touch custom activations and compelling video content

SENIOR VIDEO PRODUCER, DISCOVERY, FORMERLY SCRIPPS NETWORKS INTERACTIVE
NEW YORK, NY
SEPTEMBER 2015 – PRESENT

• Produce innovative, cross-platform branded content to serve client initiatives and uphold editorial standards across food, home and travel
• Direct shoots, develop timelines and manage budgets from $15k-800k
• Negotiate talent deals, manage the talent relationship, and leverage influencers’ followings for digital campaigns
• Develop engaging content to reach key audiences
• Produce the Big City, Little Budget series, the first-ever cross (legacy) Scripps integrated video Facebook Watch series. The Waco video outranked all short-form videos in 2018 with an engagement rate of 41.58
• Utilize Facebook Live to create a first of its kind “choose your own adventure” road trip series for Land Rover featuring Expedition Unknown’s Josh Gates
• Clients: Land Rover, Target, McCormick, Fisher Nuts, Spotify, Travel Texas, Walmart, Hilton, Amazon, Korbel, Classico, Pillsbury, Fisher Nuts, Bel Brands, Kraft, Nestea, Jell-O, Belgioioso, TH Foods and Go RVing
• Awards: Cablefax Content Marketing Team of the Year (2018), McCormick’s Man Crafted won 1st place in Cynopsis Short Form Video Awards (2018), Land Rover’s Uncharted Discoveries was a finalist in the Cablefax Digital and Tech awards and won 2nd place in the 2018 Cynopsis Short Form Video Awards (2018)

PODCAST CREATOR AND PRODUCER, KICK ASS IN LIFE
NEW YORK, NY
SEPTEMBER 2017 – PRESENT

• Produce a podcast to help recent grads get hired fast, be smart with money and be happier and healthier.
• Interview guests on their career trajectory and biggest early lessons on internships, how to stand apart in a sea of sameness, networking, salary negotiation, investing, self-care and more.
• Release episodes weekly across iTunes, Anchor, Google Play, PodBean, Stitcher, Overcast

VIDEO PRODUCER, MASHABLE STUDIOS
NEW YORK, NY
AUGUST 2015 – PRESENT

• Concepted and produced premium branded content and web series
• Directed shoots, selected talent, negotiated talent deals, created timelines and managed budgets from $20k-400k
• Scaled production up or down as necessary, hired the best vendors for each facet of production and ensured consistent work
• Responded to RFPs with video executions and budgets fulfill client’s KPIs and push forward new, creative ideas
• Clients: Kia, PepsiCo, Cathay, MasterCard, Capital One, Wells Fargo, Visa, Wheat Thins, Pepsi, American Greetings, and DoubleTree by Hilton
• Awards: Cathay’s One Day Offline video earned one of Ad Age’s Best Branded Content Partnerships (2015) Concepted and produced premium branded content and web series

VIDEO PRODUCER, RFI STUDIOS 
NEW YORK, NY
JANUARY 2014 – AUGUST 2015

• Managed high-quality video projects with budgets from $30k-100k
• Directed productions and shaped edits, and worked in tandem with digital and social teams to produce compelling content
• Clients: MetLife, Showtime, EngenderHealth, Amgen, Novartis, and Pfizer

PRODUCER, SNIPPIES
NEW YORK, NY
DECEMBER 2011 – DECEMBER 2013

• Produced 15-20 engaging videos per month from conception to completion
• Managed budgets from $10k-40k and assigned videographers in 300 global markets
• Clients: Google, Amazon, Microsoft, Hyundai, PepsiCo, P&G, LinkedIn, Grey, and UM

ASSOCIATE PRODUCER, THE TAKEAWAY, WNYC
NEW YORK, NY
AUGUST – DECEMBER 2011

• Booked guests for nationally-syndicated talk show The Takeaway, produced in partnership with the New York Times
• Wrote scripts, conducted preinterviews and pitched segments for the show

LANGUAGE AND CULTURE ASSISTANT, MINISTRY OF EDUCATION
EXTREMADURA, SPAIN
AUGUST 2010-JUNE 2011

• Taught English classes using multimedia resources to engage 440 students across 22classes, aged 12-18
• Created a travel, culture and food blog: “La Extranjera en Extremadura”

SKILLS

Adobe Creative Suite, Final Cut Pro, Podcasting
HD video cameras including Sony, Canon and RED
Content Conception, Development, and Execution for Digital Platforms
AICP Budgeting
Client Services
Creative Ideation and Writing

EDUCATION

University of Missouri School of Journalism-Columbia, MO, Media Convergence

AND MORE…

Past-President of the Mizzou Alumni Association New York Metropolitan Chapter
Member of the Producers Guild of America Member of Women in Cable Telecommunications
Past President of the Mizzou Alumni Association, NYC Chapter
Avid camper, Hiker, Biker and Outdoor Enthusiast