Laura Eshelman
Recent Work Podcast Blogs Fitlala Resume Connect

Video Producer, Project Manager, and Storyteller

As a detail-oriented self-starter, I produce authentic brand stories through compelling digital video to address clients’ needs. I look forward to connecting!

HIGHLIGHTS 
• 7 years of video production experience and creative direction
• Direct productions and drive creative storytelling for branded and editorial video content
• Proven experience in content conception, development, and execution for digital platforms
• Develop successful production practices
• Detailed management of project budgets from $15k-800k and timelines
• Provide exceptional client service
• Experience in millennial content and social media video including Facebook Live, Snapchat and Instagram

CLIENTS SERVED:
P&G, Google, Amazon, Microsoft, PepsiCo, Nokia, Kia, Hyundai, DoubleTree by Hilton, LinkedIn, Showtime, Cathay Pacific, MasterCard, Capital One, Citi, MetLife, American Greetings, Wheat Thins, Classico, McCormick, Land Rover, Michael J. Fox Foundation, Amgen, Novartis, Pfizer, and more.

EXPERIENCE

SENIOR VIDEO PRODUCER, DISCOVERY, FORMERLY SCRIPPS NETWORKS INTERACTIVE
NEW YORK, NY
SEPTEMBER 2015 – PRESENT

  • Produce innovative, cross-platform content marketing videos to serve client initiatives and uphold editorial standards across food, home and travel
  • Direct shoots, develop timelines, and manage budgets from $15k-800k
  • Ensure the creative vision is executed to the highest possible standard
  • Ideate custom ideas to respond to RFPs across Food Network, HGTV and Travel Channel
  • Develop and manage the pipeline of new digital shows and talent to highlight SNI’s unique value as on-air networks and digital properties
  • Utilized Facebook Live to create a first of its kind “choose your own adventure” road trip series for Land Rover featuring Expedition Unknown’s Josh Gates
  •  Developed and produced the editorial series Sweet Side of Life featuring influencer Raiza Costa with social videos reaching 13M views which increased Food Network’s YouTube subscribers
  • Clients: Land Rover, McCormick, Walmart, Amazon, Google, Target, Korbel, Classico, Pillsbury, Nestea, Jell-O, and Go RVing

VIDEO PRODUCER, MASHABLE STUDIOS
NEW YORK, NY
AUGUST 2015 – PRESENT

  • Concepted and produced premium branded content and web series
  • Directed shoots, negotiated talent deals, created timelines and managed budgets from $20k-400k
  • Clients: Kia, PepsiCo, Cathay, MasterCard, Capital One, Wells Fargo, Visa, Wheat Thins, Pepsi, American Greetings, and DoubleTree by Hilton

VIDEO PRODUCER, RFI STUDIOS 
NEW YORK, NY
JANUARY 2014 – AUGUST 2015

  • Managed high-quality video projects with budgets from $30k-100k
  • Directed productions and shaped edits, and worked in tandem with digital and social teams to produce compelling content
  • Clients: MetLife, Showtime, EngenderHealth, Amgen, Novartis, and Pfizer

PRODUCER, SNIPPIES
NEW YORK, NY
DECEMBER 2011 – DECEMBER 2013

  • Produced 15-20 engaging videos per month, managed budgets from $10k-40k and assigned videographers in 300 global markets
  • Clients: Google, Amazon, Microsoft, Hyundai, PepsiCo, P&G and LinkedIn

ASSOCIATE PRODUCER, The Takeaway, WNYC
NEW YORK, NY
AUGUST – DECEMBER 2011

  • Booked guests for nationally-syndicated talk show
  • Wrote scripts, conducted pre-interviews, pitched and published segments

LANGUAGE AND CULTURE ASSISTANT, MINISTRY OF EDUCATION
EXTREMADURA, SPAIN
AUGUST 2010-JUNE 2011

  • Taught English classes using multimedia resources to engage 440 students across 22 classes, aged 12-18
  • Created a travel, culture and food blog: “La Extranjera en Extremadura”

SKILLS

Adobe Creative Suite, Final Cut Pro
HD video cameras including Sony, Canon and RED
Content Conception, Development, and Execution for Digital Platforms
AICP Budgeting
Client Services
Creative Ideation and Writing

EDUCATION

University of Missouri School of Journalism-Columbia, MO, Media Convergence

AND MORE…

Past-President of the Mizzou Alumni Association New York Metropolitan Chapter
Member of the Producers Guild of America Member of Women in Cable Telecommunications
Past President of the Mizzou Alumni Association, NYC Chapter
Avid camper, Hiker, Biker and Outdoor Enthusiast