Laura P. Eshelman
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Working with Influencers: iJustine

It’s always a lot of fun working with talent people recognize. iJustine is a tech influencer with 2.8 million subs on YouTube. She’s a pro – and for this series we engaged her for a three part series to reveal the even thinner Wheat Thin.

First it was the “sneak peak” where she got the blue prints. Then it was the unboxing where she actually unboxed and tasted the wheat Thin. The third culminated at CES.

Sure, it was a tad goofy, playing off the tropes of the tech community, but they turned out great, and we were so excited to get to work with her.

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