Travel Channel: Hosted “choose-your-own adventure” series with Expedition Unknown Talent Josh Gates and a carful of influencers. Sponsored by Land Rover.
In this interactive digital series, Josh Gates and a carful of influencers embarked on an road trip in the Land Rover Discovery through Southern Oregon. For the first time, Travel Channel fans got to help decide what activities they took on.
Over four consecutive days, fans visited Travel Channel’s Facebook Page and voted via Facebook Live on the excursions Josh and his friends tackled during their big adventure. Each morning, Josh engaged fans by presenting two options in a Facebook Live video for viewers to vote on where to send the adventure-enthusiasts that day. After the votes were in, the group set off to experience the activity and gave viewers a behind-the-scenes look during another Facebook Live that day.
4x webisodes, 8x Facebook Lives, Instagram stories/posts, custom on-air vignettes and flat content
Here’s a Kayaking Webisode on the Rogue River
And companion short-form vignette to run on linear:
Finalist – Cynopsis Short Form Video Awards
• 2nd Place: PR or Marketing Campaign [Travel]
• 3rd Place: Live Event
• Honorable Mention: Stand-Alone Short from a TV Network or Digital Publisher – Single
• Honorable Mention: Travel – Series