Laura P. Eshelman
Recent Work Blogs Fitlala Resume Connect

Cathay Pacific:
What Would You Do With One Day Offline?

Cathay Pacific asked to come up with an idea to illustrate their #onedayoffline campaign. For this one we took travel bloggers (people generally super connected to their phones) upstate to experience one day offline. We had them turn in their phones and experience a day upstate connecting with nature and one another.

This was recognized in Ad Age’s list of best branded partnerships of 2015.

Bookmark the permalink.